Life is like music; it must be composed by ear, feeling, and instinct, not by rule.

Wednesday, September 12, 2012

There is no shoe worth $100

I don't care who designed it.  I don't care what it looks like.  I don't care what new cutting age features it might incorporate.  I don't care where it's manufactured.  I don't care how aesthetically pleasing it may be.  All I know is no shoe is worth $100, or anything near that price.  It only took me 6+ years to figure that out, all the while I continued to pay stupid amounts of money to various shoe companies.  I'll admit, they all are incredible marketing machines and they prey on our innate weakness to acquire the coolest looking thing on the planet, regardless of usability or performance.

I now run in a $29.99 pair of Puma H-Streets (one of the original minimalist running shoes that are basically designed identical to how shoes were designed in the late 60's/early 70's when runners were much healthier and much less injured but that's a topic for another day) and I have about 750 miles on them.  Yes, you heard me right.  $29.99 AND 750 miles.  Hmmm, let's see . . . that's less than $0.04 per mile and with the aid of some cheap shoe gu, they are still going strong and I'll definitely pass the 1,000 mile mark at which point, I'll have paid less than $0.03 per mile, and they'll likely still be going strong.  This is the dirty little secret that no shoe company wants you to know.  The fact is you don't need their expensive shoes but the vast majority of you will fail to see the light and your pocketbook will suffer as a result.

Forget the discussion about zero drop, minimalism, no heel differential, less cushioning, etc., and just think about the exorbitant prices you pay for running shoes.  You have to be kidding me.  We were born and designed to run barefoot and somehow we've been sold premier land in the swamps of Florida and we think we discovered the deal of a lifetime.  Now, I'll admit, generally the $29.99 was on sale but I never pay more than $50 for the H-Street's as they are commonly available for between $40 - $49.99.  Now, the Puma H-Street is not the only option but I'm using it as an example since it's my running shoe of choice.  If you think about this minimalist movement, all that's really happened is the shoe companies have made us victims again as they are charging the same high prices for "less" shoe.  That's right folks . . . less shoe and we pay the same or more.  Of course, that's a great business approach but you need an idiot consumer and there's plenty of those and I was a card carrying member for years until I finally discovered the light.  There's nothing pretty about my shoes except they feel great, allow me to run pretty natural and I still can bang out sub 6:00 min. miles, and do all of it injury free.  So, in other words they do the job and they do the job cheaply.

I beg of you . . . Free your mind and quit buying into the hype . . . it's all crap.  The major shoe companies have done nothing else than repackage crap, remove the smell of crap, and find more idiot consumers to take advantage of . . . quit it!!!


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